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Are You "Compliant?"

I keep my once daily prescription pills next to my toothbrush, where I remember to take them every night. But my supplements, including Vitamin D, Vitamin B12 (I've been vegan for 6 months) and my VisiVite Balanced Ocular Support (for my higher genetic risk of AMD), I keep in the kitchen next to a spot where I regularly drink my iced tea. If my own doctor has his way and adds a medication or I have to go on an antibiotic or I have to travel, it gets more difficult.

The ability to keep up is called "medication compliance," and yes, it's even a problem with doctors.

In the nearly 20 years that VisiVite Eye Vitamins has been in existence, we learned one important lesson: Customers who receive their eye vitamins on a regular basis by subscription are, by far, more compliant with taking their VisiVite. Not everyone, mind you. We have a few customers who order three bottles and tell us to hold off on their shipment when their order is ready to ship three months later, only to tell us that they have two unopened bottles left. But most of them.

The reasons for the better medication compliance in subscription customers are not obvious. In part, customers who order by subscription seem to be more invested in taking responsibility for their personal health. But there is also the subtle motivation to remember to take their VisiVite in the proper dosage to avoid having unused pills left before the next delivery.

Now of course, Andrea, Nancy and the rest of our friendly customer service staff won't beat you with a stick if you need to hold off on a subscription delivery. But they will gently remind you that to get the greatest benefit from any supplement or medication, you have to take it in the recommended quantity. Every day.

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Paul Krawitz, M.D., F.A.A.O., President & C.E.O.
Vitamin Science, Inc.

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